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Multi-channel sales system in Allianz-Slovenská poisťovňa

Allianz – Slovenská poisťovňa wants to provide its services to customers quickly and fairly. Quickly fulfilling customers' requirements, but also quickly introducing new products onto the market. An important role play high quality and professional sales services provided to clients, based on trust and transparency. To meet these goals will help the new multi-channel sales support system for brokers focused on experiential assisted sales. At the same time, it unifies the key functionalities of systems in other sales channels, which optimized the costs of development and sales management.

The state of the application support of sales was an obstacle to the fulfilment of strategic goals 

The development of software solutions for sales support in Allianz - Slovenská poisťovňa (Allianz SP) was being provided by multiple suppliers. Software components with the same functionality were often being developed for different sales channels. Atomic development of individual systems brought increased costs for the development, management and operation of the IS. This clearly created a space for a possible consolidation.

At a time when the rapidly growing segment of brokerage network sales required innovative application support for sales, it was decided not only to develop the solution itself but also to change the approach to software development for different sales channels.

The customer needed a significantly improved sales support

The application for brokerage network sales was supposed to maximize sales support - primarily of life insurance, improve customer service and maximize the level of digitization of the entire process. With regard to the sales channel, the solution had to be easy to integrate into the existing brokerage systems.

The real challenge for the contractor was the requirement to achieve maximal unification of application support for various sales channels, with the aim of increasing the product preparation efficiency and decrease the redundant parts of the delivered product.

PosAm confirmed its competencies and received confidence

PosAm became one of the key players in this consolidation process, given its long-standing experience with creating solutions for sales support in the insurance sector. Thanks to its domain and technological expertise, PosAm has been able to introduce innovative solutions for both required areas.

We designed a new consolidated solution for multi-channel sales

In addressing the requirement to eliminate redundancies in information systems for various sales channels, PosAm has focused on processes that are common to all sales channels: the creation of calculation libraries for insurance calculations and comprehensive support for the creation of insurance quotes.

PosAm designed a new technology layer that consolidates these processes and is a common platform for applications used in individual sales channels. One of these applications would be a new solution for supporting sales of insurance products through brokers.

When creating the broker solution, PosAm utilized a completely new approach towards the sale of the products themselves. It should reflect the need to build trust relationships between the insured and the insurer based on quality services and transparent information, so the entire solution was tailored to this end.

The expected benefits have arrived

Products are introduced faster and with lower costs, and the level of sales support has increased significantly. The project therefore successfully fulfilled the ambitions defined at its start.

We have unified the key functionalities for individual sales systems and significantly optimized costs for the insurance product sales process. The common consolidation layer of applications for individual sales channels considerably reduced the time needed to market new insurance products. The reduction achieved was in the order of weeks. The resulting solution also contributed to a reduction in the operating costs associated with the provision of SW solutions.

A modern sales support system for brokers, focused on experiential assisted sales, has brought a new dimension into the sales process, and not only for brokers. In the highly competitive environment in which the insurance company operates, these are important steps that will help Allianz - Slovenská poisťovňa to maintain its current market leadership.

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Customer profile

  • Allianz - Slovenská poisťovňa
    Allianz - Slovenská poisťovňa is the largest universal insurance company in Slovakia, with a market share of almost 27%. It offers an entire range of insurance products: from life and accident insurance, through private property insurance and motor vehicle insurance, to industry and entrepreneur insurance. The company has more than 1,800 employees and operates more than 300 sales points all over Slovakia. It belongs to the Allianz Societas Europaea Group, which manages the contracts of millions of clients around the world.